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	<title>Software Business Blog</title>
	<atom:link href="http://www.softwarebusinessblog.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.softwarebusinessblog.com</link>
	<description>A Practical Guide To Successful Software Marketing</description>
	<pubDate>Tue, 04 Dec 2007 22:25:11 +0000</pubDate>
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		<title>Common Program Bugs That Can Sicken Any User</title>
		<link>http://www.softwarebusinessblog.com/2007/12/05/common-program-bugs-that-can-sicken-any-user/</link>
		<comments>http://www.softwarebusinessblog.com/2007/12/05/common-program-bugs-that-can-sicken-any-user/#comments</comments>
		<pubDate>Tue, 04 Dec 2007 22:23:21 +0000</pubDate>
		<dc:creator>cat</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/12/05/common-program-bugs-that-can-sicken-any-user/</guid>
		<description><![CDATA[It was just a few short years ago when blue screen of death jokes ran rampant through computer culture. Despite numerous advances in the staffing of Microsoft, literally hundreds of thousands of bug reports are open submissions. These bug reports are automatically submitted to the developers of Windows whenever a user clicks okay following a [...]]]></description>
			<content:encoded><![CDATA[<p>It was just a few short years ago when blue screen of death jokes ran rampant through computer culture. Despite numerous advances in the staffing of Microsoft, literally hundreds of thousands of bug reports are open submissions. These bug reports are automatically submitted to the developers of Windows whenever a user clicks okay following a program crash. </p>
<p>Thankfully for Microsoft, a large proportion (although not high enough to make their project renowned for bug-free operation) of bug submissions are actually the result of other programs failing to interface correctly with either the API or Kernel. </p>
<p>Common software bugs occur for one of several reasons. Unhandled exceptions, mathematically errors, division by 0, and overflow are three of the predominant underlying causes of software bugs. They occur because of accidental oversights in the underlying software programming. To understand common software bugs, we&#8217;ll continue briefly with some generalized software vocabulary building. </p>
<p>Overflow bugs refer to trying to work on numbers too big for a particular data type in a program to handle. Division by 0 is bug that caused by an illegal computation not permitted by mathematical rules. Finally, unhandled exception bugs occur when a program tries to do something it is not designed to do. Additionally, for the purposes of this article, data type will be limited to numeric and textual string formats, but there are additional possibilities for bugs with other data types. </p>
<p>For example, if a program wants to know your address, family size, and your age, that&#8217;s fine. It&#8217;s common in many registration forms. The chance of having bugs occur are very low especially if the fields are never used in any computations. However, depending on the declared data types of field input variables, you already could have numerous bugs occur the second the program tries to store or operate on any entries. </p>
<p>First, a bug could happen if the program formatted the program to only accept numeric values for the name field. Secondly, an overflow bug could occur if the value for family size and age numbers exceeded constant type. Additionally, a division by 0 bug could occur if for any reason the program used the number of children to make a computation on a childless family. </p>
<p>Finally, if the program wanted to add the age and family size for some reason, and the programmer decided to compute them through subtraction, a mathematic bug would occur. Though the likelihood of bugs occurring in simplistic and small programs is very small, most programs users select are more complex than basic addition and field entry programs. </p>
<p>Usually customers want a program that can provide some logistics output or other valuable information. They want the software program to operate without bugs and will have unique datasets. The risk of encountering bugs vastly increases proportional to program functionality and size. Malicious users will often try entering in extremely long usernames into programs. </p>
<p>Many times, it will kill off a program. This may not be a problem for a simple desktop application, but for a web portal, overflow bugs can be used to penetrate systems by passing along parsed data that the program often handles very poorly. The vast majority of software users aren&#8217;t out to cause malicious harm to your computer. </p>
<p>But, they will quickly discover if you&#8217;ve made provisions to handle common mistakes. And, should your program have bugs and be mathematical in nature like tax preparation software, you may find yourself quickly closing up shop. Handling bugs requires a conscious and deliberate effort to identify potential bugs before releasing the program through quality assurance and staged testing. </p>
<p>Additionally, bug handling requires writing code to handle exceptions. If a program is looking for a file in a specific location instead of a relative location, the program is likely to crash as soon as a user moves the program over into another folder. Thinking like a software user, relying on debugging tools, and a constant vigil over the product once released allows programmers to address the majority of bugs in a very timely fashion. </p>
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		<title>How to Get Your First Programming Job</title>
		<link>http://www.softwarebusinessblog.com/2007/11/10/how-to-get-your-first-programming-job-2/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/10/how-to-get-your-first-programming-job-2/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 22:39:37 +0000</pubDate>
		<dc:creator>gaman</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/10/how-to-get-your-first-programming-job-2/</guid>
		<description><![CDATA[You&#8217;ve completed high school with high grades, attended a mid-tier college, and all the sudden you set foot out into the world awaiting to land your first programming job. You know everyone is going to be dying to hire you for a programming job the second you get that diploma, right? That&#8217;s what every counselor [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;ve completed high school with high grades, attended a mid-tier college, and all the sudden you set foot out into the world awaiting to land your first programming job. You know everyone is going to be dying to hire you for a programming job the second you get that diploma, right? That&#8217;s what every counselor has ever told you said. </p>
<p>The media published numbers about how easy getting a programming job is. You go into the phase of submitting your resume to not only one, but possibly as many as three programming employers of your choosing, knowing you&#8217;ll have the cherry pick of the programming offers when it comes to your first job. </p>
<p>Weeks go past, and all the sudden you wonder if for some reason your resume got lost. Worse yet, maybe you didn&#8217;t get that programming job because your phone number changed. You begin to panic wondering why your phone isn&#8217;t ringing off the hook with programming job offers. More time passes and you move back in with your parents to play Halo 3 while you wait on your first programming job. </p>
<p>Everyone assures you that it will all be fine and you&#8217;ll land a programming job that is going to make you wildly rich any minute. Feeling a tiny bit of nervousness, you begin applying for even more programming jobs online. You may all the sudden find yourself approaching businesses you previously considered below you in hopes of landing this magical first job. </p>
<p>Then it hits you, right after you walk into BestBuy and you are looking at video game accessories. Chances are good the teenage looking boy may very well also have a programming degree. So what&#8217;s missing? Why is it hard to get your first programming job you wonder. You open the paper and look for the first time at real paper based classifieds. You see a lot of programming jobs, but they have this little phrase in small print at the bottom of every ad. No, it&#8217;s not the fax number. </p>
<p>It&#8217;s the line that says “3 to 5 years experience.” During this point of trying to land the first programming job, many fresh graduates get discouraged and begin settling into mediocre careers and jobs in middle management or other necessary evils to pay back student loans. Just because the door gets slammed on you many times, don&#8217;t lose hope for landing that first programming job. </p>
<p>Realize that many times the most sought after programming jobs will take into consideration extracurricular achievements. If you have been involved in any impressive projects on Sourceforge.net, or completed any work-for-hire on sites such are RentACoder.com, you can use these sorts of achievements towards landing your first job. Even contributions to sites such as PlanetSourceCode.com can be fluffed up into legitimate programming experience with many employers. And let&#8217;s face it, why shouldn&#8217;t they count real programming experience through nontraditional venues? </p>
<p>Just because someone has had a job title with an employer in some IT field at some other desk, doesn&#8217;t mean that the candidates most likely at the front of the line for getting jobs programming actually know any more than you when it comes to solving programming problems. </p>
<p>Beyond hackney approaches to getting a first job, it may be necessary to lower your standards and seek out alternative programming jobs. Unlikely places exist beyond the realm of Google jobs and they include businesses such as manufacturing plants and industrial warehouses. These less prevalent employers often need programmers direly, and are willing to live with substantially less experience when it comes to extending a programming job offer. </p>
<p>Using a combinational approach of online resume sites such as monster.com and the foot approach when coupled with being willing to pay your student loans while building some form of experience may be the secret to opening the door to your very first programming job. </p>
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		<title>Creating Software On A Tight Deadline</title>
		<link>http://www.softwarebusinessblog.com/2007/11/09/creating-software-on-a-tight-deadline/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/09/creating-software-on-a-tight-deadline/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 22:55:07 +0000</pubDate>
		<dc:creator>gaman</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/09/creating-software-on-a-tight-deadline/</guid>
		<description><![CDATA[Making a software deadline can be one of the most stressful experiences for software developers and programmers. As the project progresses ever closer to a release deadline or phase deadline, there are many challenges. All the sudden smooth sailing is cast into stormy weather from unexpected bugs or major project changes in art or mechanics. [...]]]></description>
			<content:encoded><![CDATA[<p>Making a software deadline can be one of the most stressful experiences for software developers and programmers. As the project progresses ever closer to a release deadline or phase deadline, there are many challenges. All the sudden smooth sailing is cast into stormy weather from unexpected bugs or major project changes in art or mechanics. </p>
<p>Part of creating software on a tight deadline is normal and natural, as many programmers do their best work when pressure gets laid on. Another part of deadlines is abnormal and results from market conditions and investment pressures. </p>
<p>It can be hard for a team once marketers begin making press releases and demo presentations, and for some segments there are fixed deadlines. Either you make the release, or you extend deadline by often as much as a year. Types of software that tend to get tied into strict deadlines are tax preparation software, video game software, and seasonal software releases. </p>
<p>No one wants to buy a tax software program after the fiscal tax preparation deadline passes. Additionally, Christmas shoppers are less likely to invest in frivolous games purchases after the holiday shopping deadline hits. Shoppers and software consumers want software according to their time lines and deadlines, not yours. </p>
<p>As a result of software deadline pressures, the following tips can help teams get ahead of their competition which is every bit as likely to be racing against deadlines. First, software developers can benefit by hiring experienced project managers. Depending on the severity in scope and deadlines, an experienced manager has likely dealt with these issues before more so than a non-experienced project manager. </p>
<p>Additionally, project managers are good at compartmentalizing software projects and establishing pre-release phase deadlines, which helps ensure that no department such as the software graphics or software documentation teams are allowed to fall further and further behind. </p>
<p>Second, publishers of software can benefit from outsourcing or bolstering their staff for brief crunch periods when facing deadline pressures. While some areas of software development are generally less amenable for outside hands to touch, in particular areas such as intra-keyframe illustrations, content writing and additional translation can be outsourced through the internet or through hiring more developers to help recover from lagging deadline goals. </p>
<p>Third, software publishers can beat the deadlines by giving themselves ample time to make the required progress on a project before release. Many successful projects start years before the public is exposed to even the first advertisement. While branding and pre-release advertising can be a good thing, committing to early and unrealistic deadlines is one almost sure fire way to miss deadlines. </p>
<p>Lastly, in the event a software team can&#8217;t make a deadline, it&#8217;s important to inform the public. This should be more than a Vista-missing-deadline style approach with emphasis on what improvements a deadline rescheduling will bring users and also the establishment of a concrete and attainable deadline. </p>
<p>Software users are much more likely to embrace sequels of exciting games that have deadline extensions to add “new combat mode features” than to embrace business applications that are either past deadline or simply state that the software deadlines are being extended for some generic reason such as “for further review and testing.” </p>
<p>Following these tips is a helpful way to help software programmers, publishers, and software advertisement teams obtain optimal results when it comes to dealing with the pressure of deadlines. It&#8217;s important to realize that your competitors often face the same deadline pressures as you in regards to software releases. </p>
<p>In closing, remember when facing software deadlines the last thing you ever should do is cut back features and leave partially implemented code. Gamers and business software users can sense when they&#8217;re being ripped off, and when a software program has more features listed than implemented, it is absolutely necessary to either finish the features or remove all references to the extraneous options prior to the release deadline. </p>
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		<title>Designing Scalable Software Products</title>
		<link>http://www.softwarebusinessblog.com/2007/11/08/designing-scalable-software-products/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/08/designing-scalable-software-products/#comments</comments>
		<pubDate>Wed, 07 Nov 2007 22:49:42 +0000</pubDate>
		<dc:creator>cat</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/08/designing-scalable-software-products/</guid>
		<description><![CDATA[When you bought your computer and turned it on, more than likely Windows came up. That is of course, unless you&#8217;re running a Mac. Regardless, what you saw was the product of scalable software. Scalable software refers to programs that are written with the intent to grow and evolve over the course of time. 
Good [...]]]></description>
			<content:encoded><![CDATA[<p>When you bought your computer and turned it on, more than likely Windows came up. That is of course, unless you&#8217;re running a Mac. Regardless, what you saw was the product of scalable software. Scalable software refers to programs that are written with the intent to grow and evolve over the course of time. </p>
<p>Good scalable software designs are generally scalable for audiences of one to hundreds of users. Take for example the Windows OS. Originally, it was clunky. It would work even in VGA 16 color mode. Many of the classic software applications back then still exist today in the same format. But as a whole, the scalable design of windows allowed to progress along with the evolution of hardware and technological improvements. </p>
<p>Now well past its tenth software incarnation, Microsoft and Apple have both demonstrated a clear mastery of scalable software projects. Both now have scalable features including nearly automatic configuration of home networks, support multiple profile accounts, they even are customizable during the software installation phase to be scalable either forwards or backwards of the average users needs. </p>
<p>A good developer can take a page out of the software history book on how to make scalable projects. First, have a broad tier strategy to address not only the current situation and needs, but also leave leg room to grow and be scalable. As your software user base increases, if you were making a simple instant chat client, scalable additions like private rooms and differing worldwide network servers would help facilitate further growth. </p>
<p>Software that isn&#8217;t scalable gets left behind as obsolete fairly rapidly. New operating systems come along, and new software comes in to crush the older ancestors. Evidence of what happens when software and protocols are not scalable enough can be seen by taking a look at token ring vs ethernet networking. One is so virtually dead in the modern market; the other one is socketed in the side or back of every laptop and desktop that you find in stores. </p>
<p>After developing a broad scalable strategy, you need to take certain care to modularize code. Highly modularized code allows is more scalable. If all the sudden the current version of *vga becomes obsolete, rather than pouring through an old and highly obfuscated software project, you go straight to the module responsible for graphics handling, update it, and re-release your scalable software project back out into the wind. </p>
<p>Another aspect of scalable software design involves utilizing techniques to add additional throughput. This often means that data has to be stored in unique and efficient ways, instead of easy and inefficient ways. Everything must start off extremely optimized, because in order to be rapidly scalable, you will have to make your software work significantly more efficiently so that it can work harder on hardware equipment that has not had the necessary time to evolve and offset data access and sort times. </p>
<p>Scalable software designs also require a lot of maintenance and upkeep. Additionally, they require adjustments to the existing scale whenever there are large upward or downward surges in user demand. Simply because the software still functions does not allow the developer to abandon the project. Scalable software designs need updates just as frequently as non-scalable projects. </p>
<p>The more demand you can carry and gather for your software, the more money you can make. Through scalable profit that businesses thrive and survive to make more future software releases. By exploring the various techniques and attributes required to make scalable software, developers can attain the lofty goal of any software project should be to maximize usability through deploying valuable features to get as many users using the software as possible. </p>
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		<title>What Software Products Are Hot?</title>
		<link>http://www.softwarebusinessblog.com/2007/11/07/what-software-products-are-hot/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/07/what-software-products-are-hot/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 22:42:31 +0000</pubDate>
		<dc:creator>gaman</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/07/what-software-products-are-hot/</guid>
		<description><![CDATA[Hot software changes all the time. Software popularity reflects the desires of the user driven software marketplace and is subject to change frequently and often the hottest trends change rapidly as well. Identifying what software is hot can help a developer pick projects that are leading the market in terms of downloads and purchases. To [...]]]></description>
			<content:encoded><![CDATA[<p>Hot software changes all the time. Software popularity reflects the desires of the user driven software marketplace and is subject to change frequently and often the hottest trends change rapidly as well. Identifying what software is hot can help a developer pick projects that are leading the market in terms of downloads and purchases. To get hot on the trail to making popular software, we&#8217;ll begin with a run down of some of the hottest categories of software. </p>
<p>Currently emergency restoration software is hot. People want to be able to boot a bricked out system, and this category of software is likely to remain hot for quite some time, especially given the nature of major OS software to constantly be in a state of releasing the next hot release. Additionally, there will always be interested tinkerers wanting to try out hot new bootcd software just to see what special features they have when compared to the major operating systems. </p>
<p>Another hot software category is security and antispyware software. The debate over spyware has become quite hot, with some security firms talking about switching to a list of safe-to-run white lists instead of constantly updating ever expanding blacklists. </p>
<p>Following this trail may take some time, but is this major category of software is going to be hot for a good long time as the result of increased reliance on the internet and the persistent infiltration of more and more variants of spyware software. It&#8217;s not hot that IT firms now spend over 20% of their budgets on average combating blackhats&#8217; hottest hacks. </p>
<p>Linux is starting to get hot. Over the last few years speculators keep waiting a big shift to *nix based operating systems. Unfortunately, the cherry hasn&#8217;t ripened for Torvald&#8217;s camp quite yet, although almost 1% of computers now run Linux as the operating system. OSX, the Apple operating system based on the *nix based BSD is also gaining more and more market share. Hot products are being released for these operating systems and tend to port fairly well on similar architectures. </p>
<p>Digital audio and media software programs are scorching hot. With literally millions of users now relying on sites such as Myspace and Facebook to publish their latest video clips of their family picnic out in the hot sun, developers are quickly realizing there&#8217;s a hot market for software tools to compress, manipulate, convert, and edit digital camera raw footage. </p>
<p>P2P clients and torrent technology software is still hot. Although the market for file transfer software has began to cool recently for these products with increased pressure from large organizations such as the MPAA, RIAA, and their universal counterparts, the ability to distribute files over a vast assortment of computers or find and obtain content easily makes products in file-transfer categories hot. </p>
<p>Facebook widget software is amazingly hot also. Users of this extremely popular site know there are millions of accounts. Some experts place valuations of Facebook having a worth in excess of ten billion dollars. Recently, Facebook opened up part of it&#8217;s APIs for users to contribute code to the Facebook experience, and already tens of thousands of software programs are becoming available. </p>
<p>What&#8217;s hot, is these software programs can bind in features like PayPal or advertisements and have been used by programmers to do hot things like charging a 1$ draft to PayPal in exchange for a graphic image of a butterfly or present being placed on a friends page. </p>
<p>Although what software is hot and what&#8217;s not changes, the categories of software listed above have been hot for quite some time. Any developer who elects to follow pop culture trends in software can at least know that there is an interest in the fruits of their labor once they pack up the software source code and set it free into the wild. </p>
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		<title>How to Get Your First Programming Job</title>
		<link>http://www.softwarebusinessblog.com/2007/11/07/how-to-get-your-first-programming-job/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/07/how-to-get-your-first-programming-job/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 22:28:52 +0000</pubDate>
		<dc:creator>cat</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/07/how-to-get-your-first-programming-job/</guid>
		<description><![CDATA[You&#8217;ve completed high school with high grades, attended a mid-tier college, and all the sudden you set foot out into the world awaiting to land your first programming job. You know everyone is going to be dying to hire you for a programming job the second you get that diploma, right? That&#8217;s what every counselor [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;ve completed high school with high grades, attended a mid-tier college, and all the sudden you set foot out into the world awaiting to land your first programming job. You know everyone is going to be dying to hire you for a programming job the second you get that diploma, right? That&#8217;s what every counselor has ever told you said. </p>
<p>The media published numbers about how easy getting a programming job is. You go into the phase of submitting your resume to not only one, but possibly as many as three programming employers of your choosing, knowing you&#8217;ll have the cherry pick of the programming offers when it comes to your first job. </p>
<p>Weeks go past, and all the sudden you wonder if for some reason your resume got lost. Worse yet, maybe you didn&#8217;t get that programming job because your phone number changed. You begin to panic wondering why your phone isn&#8217;t ringing off the hook with programming job offers. More time passes and you move back in with your parents to play Halo 3 while you wait on your first programming job. </p>
<p>Everyone assures you that it will all be fine and you&#8217;ll land a programming job that is going to make you wildly rich any minute. Feeling a tiny bit of nervousness, you begin applying for even more programming jobs online. You may all the sudden find yourself approaching businesses you previously considered below you in hopes of landing this magical first job. </p>
<p>Then it hits you, right after you walk into BestBuy and you are looking at video game accessories. Chances are good the teenage looking boy may very well also have a programming degree. So what&#8217;s missing? Why is it hard to get your first programming job you wonder. You open the paper and look for the first time at real paper based classifieds. You see a lot of programming jobs, but they have this little phrase in small print at the bottom of every ad. No, it&#8217;s not the fax number. </p>
<p>It&#8217;s the line that says “3 to 5 years experience.” During this point of trying to land the first programming job, many fresh graduates get discouraged and begin settling into mediocre careers and jobs in middle management or other necessary evils to pay back student loans. Just because the door gets slammed on you many times, don&#8217;t lose hope for landing that first programming job. </p>
<p>Realize that many times the most sought after programming jobs will take into consideration extracurricular achievements. If you have been involved in any impressive projects on Sourceforge.net, or completed any work-for-hire on sites such are RentACoder.com, you can use these sorts of achievements towards landing your first job. Even contributions to sites such as PlanetSourceCode.com can be fluffed up into legitimate programming experience with many employers. And let&#8217;s face it, why shouldn&#8217;t they count real programming experience through nontraditional venues? </p>
<p>Just because someone has had a job title with an employer in some IT field at some other desk, doesn&#8217;t mean that the candidates most likely at the front of the line for getting jobs programming actually know any more than you when it comes to solving programming problems. </p>
<p>Beyond hackney approaches to getting a first job, it may be necessary to lower your standards and seek out alternative programming jobs. Unlikely places exist beyond the realm of Google jobs and they include businesses such as manufacturing plants and industrial warehouses. These less prevalent employers often need programmers direly, and are willing to live with substantially less experience when it comes to extending a programming job offer. </p>
<p>Using a combinational approach of online resume sites such as monster.com and the foot approach when coupled with being willing to pay your student loans while building some form of experience may be the secret to opening the door to your very first programming job. </p>
]]></content:encoded>
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		<title>Marketing Your Software Catalog and Finding Release Venues</title>
		<link>http://www.softwarebusinessblog.com/2007/11/06/marketing-your-software-catalog-and-finding-release-venues/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/06/marketing-your-software-catalog-and-finding-release-venues/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 22:40:18 +0000</pubDate>
		<dc:creator>cat</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/06/marketing-your-software-catalog-and-finding-release-venues/</guid>
		<description><![CDATA[Marketing your software catalog is more difficult than tucking handbills for a keg party under windshield wipers at college. Marketing a software catalog requires at a bare minimum a polished catalog, a good marketing strategy, and an understanding of release venues. There are many articles, sites, and services dedicated to polishing your catalog. 
Moreover, there [...]]]></description>
			<content:encoded><![CDATA[<p>Marketing your software catalog is more difficult than tucking handbills for a keg party under windshield wipers at college. Marketing a software catalog requires at a bare minimum a polished catalog, a good marketing strategy, and an understanding of release venues. There are many articles, sites, and services dedicated to polishing your catalog. </p>
<p>Moreover, there is an abundance of individuals and companies willing to assist you in developing a marketing strategy. However, relatively few resources are available to help new entrepreneurs locate the appropriate venues for the release of their software catalog. </p>
<p>Traditional venues for marketing a software catalog often involved lengthy negotiations with OEM manufacturers and content clearing houses. They are still used to market software. Evidence can be seen inside the box of many Disney DVDs which contain a slickly marketed software catalog that along with the purchase of additional merchandise, a consumer can save money. </p>
<p>Taking advantage of marketing a software catalog through traditional pipelines requires some research into who is making similar topic software that would make for intelligent bundling and marketing. No one would want to find marketing of an explicit catalog for porn inside the above mentioned outlet. Similarly, you wouldn&#8217;t market a software catalog to home improvement stores unless your particular software catalog was heavy on useful and appropriate content such as 3D interior designs and simplistic drafting software. </p>
<p>Conventions and trade shows can also provide a valuable resource in marketing of your software catalog. These are highly convergent locations where people with similar interests tend to gather. During these locations, it&#8217;s not uncommon at all to set up a booth and use the tried-and-true handbill method of distributing software catalogs. </p>
<p>Modern venues for marketing a software catalog can be achieved without lengthy negotiations. The middle man has been largely cut back, and instead the content publisher is free to pursue marketing of their software catalog directly through users. One really good way to go about marketing your software catalog are including them in direct-ship software purchases from consumers. </p>
<p>Additional venues for catalog marketing exist even for users who do not distribute their software so commercially. One such way to go about marketing of a software catalog involves bundling an e-book format software catalog as part of direct download software acquisitions. While another is to approach catalog marketing through sites such as Ebay where when a consumer buys a single product they get for free your bonus. </p>
<p>Additionally, it&#8217;s possible to go about marketing of your software catalog by making a website. Nowadays many businesses have websites, and rely on digital interest instead of traditional bulk mailing when it comes to marketing their software catalogs. As a result, it becomes an easy endeavor to go about marketing your catalog online also. </p>
<p>All it takes is either a basic knowledge of html, an editor, or the outsourcing of website creation to someone who can make that catalog. A site that uses strong marketing tactics for software will integrate search engine optimization strategies into their software catalog and site layout instead of opting for a flash heavy approach. </p>
<p>When going about marketing of your software catalog, using these various strategies will help you reach the maximum proportion of the population with very reasonable costs. A balanced approach to utilizing a combination of traditional and newer more innovative strategies for marketing your catalog is almost surely bound to provide for far greater profitability than a single approach. </p>
<p>As a result of investigating various marketing techniques, not only will you feel more accomplished, but you actually will become far more successful than many of your competitors could ever dream, even if you are running on a mere fraction of their advertising budget. </p>
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		<title>Quality Assurance – Is My Software Program Ready to Ship?</title>
		<link>http://www.softwarebusinessblog.com/2007/11/04/quality-assurance-%e2%80%93-is-my-software-program-ready-to-ship/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/04/quality-assurance-%e2%80%93-is-my-software-program-ready-to-ship/#comments</comments>
		<pubDate>Sat, 03 Nov 2007 22:12:45 +0000</pubDate>
		<dc:creator>gaman</dc:creator>
		
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		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/04/quality-assurance-%e2%80%93-is-my-software-program-ready-to-ship/</guid>
		<description><![CDATA[Before any program ships, software developers need to invest substantial time in quality assurance. Quality assurance is the aspect of software design that revolves around taking something presumed to be working just fine and hammering away using quality techniques to try and break the program. Only after a thorough and exhaustive search can quality assurance [...]]]></description>
			<content:encoded><![CDATA[<p>Before any program ships, software developers need to invest substantial time in quality assurance. Quality assurance is the aspect of software design that revolves around taking something presumed to be working just fine and hammering away using quality techniques to try and break the program. Only after a thorough and exhaustive search can quality assurance individuals release their approval. </p>
<p>In the world of hardware design and electronics, quality assurance is indicated by little white dot stickers that read “QA by:” and are usually stamped with either initials or an associate id number. A failure to conduct thorough quality assurance in hardware projects can ultimately cost lives from glaring defects that cause overheating or strangulation hazards. </p>
<p>While you may think my software isn&#8217;t going to choke any babies, you probably are right. However, this doesn&#8217;t mean that bad software can&#8217;t cost lives. If NASA used software to drive shuttles that failed to identify and properly regulate fuel flow, well&#8230;guess what would happen? Imagine if all the sudden you deposited your paycheck into an online bank and the quality assurance guys didn&#8217;t bother to test basic mathematic functions. </p>
<p>You would quickly find that the lack of quality assurance would bounce your checkbook if for every 1000 you added, the driving software subtracted. These things happen. And it&#8217;s the job of engineers to make products, technicians to fix them, and quality assurance to find them before someone else does. Similarly, in software, the programmers have a role that generally provides for at least the making and repair of their products. </p>
<p>However, for all but the smallest of projects, quality assurance is best handled by outside individuals. </p>
<p>The reasoning behind using quality assurance is to look at software programs from a variety of angles thus eliminating a lot of the tunnel vision that occurs in programmers. While a programmer is usually very good at fixing changes that a compiler will fail to work on, they generally subconsciously feed only appropriate sequences of commands at software and thus make poor quality assurance. </p>
<p>This doesn&#8217;t mean that programmers are bad at quality assurance. Instead, the assumption that programmers are usually poor at quality assurance means that there is a tendency to overlook glitches unless a willfully, consciously, and logical approach is adopted to provide quality assurance. In fact, when performing quality assurance on other people&#8217;s works, programmers can be the absolute best quality assurance professionals available. </p>
<p>This is because not only do they understand what tends to break from past experience, programmers also know enough about the fundamental aspects of programming to provide valuable speculations in quality assurance. Simply put, programmers know how programs work, and can effectively write instructions on how to reproduce a glitch or bug in a quality assurance report. </p>
<p>What kinds of problems do quality assurance people catch before release? A thorough approach to quality assurance will test all available options. For PHP based applications, quality assurance people may write or manually step through all possible permutations of form input drop downs. For games, a quality assurance person may level all the way to the top, walk back to the beginning of the game, and begin slamming their character into walls all over again. </p>
<p>For all applications, quality assurance people generally catch the majority of overflow errors and glaring mathematic problems – but even the best quality assurance teams may end up missing subtle bugs like the math bug that was found in Excel 2007. </p>
<p>Only after proving your software actually works through quality assurance teams, going through and making corrective changes and then repeating the quality assurance to programmer dance until there simply are no more problems that affect your software product will you know that your software program is finally ready to ship. </p>
<p>Shipping prior to quality assurance completion can prove disastrous for any software developer regardless of disclaimers of limited liability due to individual regulating authorities which may have policies prohibiting the release of liability. </p>
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		<title>How to Find Software Programming Resources</title>
		<link>http://www.softwarebusinessblog.com/2007/11/03/how-to-find-software-programming-resources/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/03/how-to-find-software-programming-resources/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 22:27:01 +0000</pubDate>
		<dc:creator>gaman</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/03/how-to-find-software-programming-resources/</guid>
		<description><![CDATA[Finding software programming resources is almost easy. It would be entirely easy to find software resources if not for the plethora of programming related material littering the shelves of bookstores and overcrowded internet software resource search results. As a programmer, whether you are new or experienced, there will be times that you need to find [...]]]></description>
			<content:encoded><![CDATA[<p>Finding software programming resources is almost easy. It would be entirely easy to find software resources if not for the plethora of programming related material littering the shelves of bookstores and overcrowded internet software resource search results. As a programmer, whether you are new or experienced, there will be times that you need to find resources to help you master new and complicated programming challenges. </p>
<p>There are many types of software programming resources including language-specific books, software marketing guides, API library resources, online communities, open source applications, the public domain, on down to energy drinks. This article will focus on several of the various types of software programming resources as well as how to isolate resources that are helpful to various unique software programming needs. </p>
<p>&nbsp;</p>
<p><strong>Books</strong><br />
The most essential programming resource is a library of books applicable to your trade. For graphics programming, books on DirectX, APIs, bit-blitting and other popular graphics programming topics should be sought out. For engine programming, developers benefit greatly from a wide assortment of books from Exploring API functions to VisualBasic for Dummies. </p>
<p>A wide range of reference material is helpful for both seasoned vets as well as the newbie as there will be skill growth attained through using programming resources for the newer programmer, and for both there will be times when basic functions just seem to fall out of the brain. Even the writers can benefit from a library of AP style guideline books and similar writing references. </p>
<p>Furthermore, any programmer can benefit from adding a few non-programming related books to their personal library for one simple reason. Taking a break and diving into a good book every now and then can be a refreshing experience for software development teams and actually boost productivity as well as providing additional and unique material to pull innovative new ideas from. </p>
<p>&nbsp; </p>
<p><strong>Software</strong><br />
Additionally, graphics programmers should consider supplementing their library with a collection of software code and modules to help make programming projects easier. Having a quickly modified 3Dd rendering routine handy will save countless hours as opposed to starting from scratch every time. </p>
<p>User interface programmers can find an amazing assortment of software programming resources in the forms of templates and widgets available with source code online. Engine programmers can find many sites such as PlanetSourceCode.com and VBExplorer.com as well as many other sites with pre-written software with varying licensing terms available to establish a software copy of programming resources. </p>
<p>&nbsp; </p>
<p><strong>Equipment</strong><br />
Any programmer needs programming resources to actually design, test, troubleshoot, and compile. Having an assortment of operating systems and hardware allows software developers the resources they need to ensure their projects have as few bugs as possible. Without proper hardware resources, software programming projects take more man hours and gobble up time resources. </p>
<p>&nbsp; </p>
<p><strong>Network</strong><br />
Every software team should have resources on hand in house to address problems that occur during the production of programs. Additionally, software programming resources need to be available for getting resource management. Programmers need equipment fixed, supplies ordered, licensing of software code, and many varied aspects of software development on a constant basis. </p>
<p>Additionally, your software programming specialists very often need outside resources for help witha making deadlines, conquering exceptionally difficult tasks, and other aspects of getting software programming done in a timely fashion. </p>
<p>By following these various aspects of software design and enabling programming experts access to resources both tangible and intangible, your company will reap the benefits of improved productivity, decreased development costs, and ultimately gain more profit. </p>
<p>This in turn will offset any costs incurred over the long run in gathering necessary resources to run your business and keep your programming software projects rolling. </p>
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		<title>Making Money With Mediocre Software</title>
		<link>http://www.softwarebusinessblog.com/2007/11/02/making-money-with-mediocre-software/</link>
		<comments>http://www.softwarebusinessblog.com/2007/11/02/making-money-with-mediocre-software/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 22:19:08 +0000</pubDate>
		<dc:creator>cat</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://www.softwarebusinessblog.com/2007/11/02/making-money-with-mediocre-software/</guid>
		<description><![CDATA[Taking a lame software program and making money with it is something many smaller developers and entrepreneurial individuals do. It can be a great way to make money often costing very little money to produce mediocre software programs. These programs can in turn be spun off with resell rights to other individuals in a legitimate [...]]]></description>
			<content:encoded><![CDATA[<p>Taking a lame software program and making money with it is something many smaller developers and entrepreneurial individuals do. It can be a great way to make money often costing very little money to produce mediocre software programs. These programs can in turn be spun off with resell rights to other individuals in a legitimate software distribution software program. </p>
<p>Another great way to make money selling mediocre software is add advertising third party programs which are installed upon accepting the user agreement. A variety of media distribution channels can be used to make money from the transferal and distribution of your software endeavors. </p>
<p>Some of the major ways of making money through distributing mediocre products include using programs such as eBay to list and sell copies, listing on download sites like downloads.com, and making your mediocre products available on a slick looking web page. Even relatively useless software such as get-rich-quick programs and ebook software can be successfully sold for money through good layout and well written product presentation. </p>
<p>These software programs promise money to consumers in exchange for a modest money investment. They can be wonderful software tools in the arsenal of a software developer who is determined to earn money from easily persuaded users. </p>
<p>Additionally, money making opportunities abound when using clever techniques to sell mediocre products. In addition to resell rights with the eBay approach, software developers can often sell these software programs with a slick cover in flea markets, in local stores, and if willing to invest in the necessary time, even through large chains such as the dollar tree company. </p>
<p>Money can be made through bundling software with other products. Nearly all long term internet users can recall the “gator password manager” which acted like a sweet little password management tool bar, all the while delivering demographic information on its users to companies that pay for user shopping trends and other consumer research. </p>
<p>Money can also be made through software that offers paid advertisement ware. One classic example, AllAdvantage, at one point in time was making serious money not only for the top tier users, but also rewarded those who installed its tool bar with somewhere on the order of fifty cents each hour. </p>
<p>Alladvantage&#8217;s software tool bar was a fairly mediocre software program that made everyone money and it was the allure of making money to do what you would already normally be doing that allowed it a great level of success. Unfortunately the money driving online advertising dried up. </p>
<p>Money can even be and is made every day through the use of money-generating web software. All of these portals and internet community sites such as Myspace and Facebook rely on consumers to take advantage of mediocre services in exchange for targeted advertising opportunities. </p>
<p>But, the failures of past money making programs can be a great launching point for new software projects. Even if online advertising and demographic information is now selling for less, it is still selling. Free online RPGS and even simple games like those found on yahoo could be utilized as part of a bundled in adware approach. Adware provides additional income to supplement any software registration options. </p>
<p>By further delving into making money with mediocre software, a determined software publisher could easily look at what has been done. From what has been done, improvements can be made, and historic software company downfalls can be avoided allowing developers to once again make great sums of money from users, advertisers, and even money hungry pay-per-download content sites. </p>
<p>As a result of the modest money investments in programming costs, there is a huge reservoir of untapped money out there awaiting the right software programs to present just enough to hook users.</p>
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